← Back to portfolio
Published on 14th June 2019

Website Campaign- 50 Years of Supporting Healthier Communities

After 50 years of serving population health professionals and supporters working to create equitable access to health, our commitment to them remains the same: empowering them to improve the health and well-being of our communities.

Integrated Campaign Plan

Embarking on our 50th year of service in 2019 will engage our audiences in an integrated way by distributing content across the channels that our audiences use. As we launch campaigns that bring our audiences together with unified themes, we will also tailor our communications and engage segmented audiences with unique calls-to-action. 


- Brand Awareness

- Build a page to carry 50th-years-anniversary content (page to be part of our home page)

-Partner diversification

- Lead generation