I launched a Health Campaigns Initiative to streamline health promotion messages across Sea Mar's communication outlets in order to make sure that effective approaches are used to promote Sea Mar services.
Used HEDIS measures as a guideline to improve access and utilization.
This initiative followed a health communications curation model and three-step approach—collect–craft–connect—identifies and brings our audience to targeted, relevant and engaging content that has the potential to affect people's knowledge of health issues, and capacity to make healthy changes.
Worked on creating, PSA’s, short radio novelas, messages that are friendly to hear and identified staff, doctors and specialists from Sea Mar that could record some of them. I scripted the PSA's and coordinated production.
El Rey 1360AM launched in May 2016 “La Hora de Salud” from M-F 9:00-10:00am based on our need to do health promotion.