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Social Media @Heluna Health

In my previous role, I played a pivotal role in shaping Heluna Health's social media strategy. My responsibilities involved the development and execution of a cohesive content plan designed to strengthen the Heluna Health brand and elevate audience engagement. I was tasked with creating highly shareable content that combined elements of creativity, attention-grabbing appeal, and alignment with our brand's identity.

Heluna Health's brand voice was characterized by qualities such as inspiration, supportiveness, innovation, optimism, progressiveness, empowerment, and visionary thinking. These attributes served as the foundation for our social media strategy.

Given that our target audience primarily consisted of professionals and practitioners in related fields, we focused our efforts on platforms like LinkedIn, Twitter, and Facebook, where Heluna Health's population health professionals were most active. This tailored approach ensured that our messaging resonated effectively with our specific audience, fostering meaningful connections and engagement.

LinkedIn @HelunaHealth

  1. Follower Growth: Achieving a 10-20% QoQ
  2. Engagement Rate: 3-5% consistent YoY
  3. Click-Through Rate (CTR): 1-2% YoY

Twitter @HelunaHealth

  1. Follower Growth: Achieving a 16% QoQ
  2. Engagement Rate: 3-5% consistent YoY
  3. Click-Through Rate (CTR): 2% YoY
Facebook @HelunaHealth

  1. Follower Growth: Achieving a 2% QoQ
  2. Engagement Rate: 1% YoY
  3. Click-Through Rate (CTR): 1% YoY


Examples of Campaigns