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Heluna Health Impact Report 2020-2021

Heluna Health Impact Report 2020-2021


Microsite: https://www.helunahealth.org/impact-report-2021/

Impact Report Role: Project Manager and Creative Director

Collaborators: Design firm- Very Nice

Overview: Heluna Health is a non-profit organization based in the City of Industry, CA and Oakland, CA that aims to improve the health and well-being of communities through innovative research, program implementation, and capacity building. As a project manager and creative director, I was responsible for overseeing the development of their annual Impact Report, which showcases their achievements and highlights the positive impact they have made in the communities they serve.

Objectives:

  1. Create a comprehensive and visually engaging report that effectively communicates Heluna Health's mission, accomplishments, and impact.
  2. Develop a cohesive design concept that aligns with Heluna Health's brand identity and values.
  3. Collaborate with a design firm to ensure the delivery of high-quality video, photography, and copy.

Process:

  1. Project Initiation:

    • Conducted meetings with Heluna Health stakeholders to gather requirements, understand the goals of the Impact Report, and define the scope of the project.
    • Defined the key metrics and success criteria for the report to measure its effectiveness in conveying Heluna Health's impact.
  2. Creative Direction:

    • Conducted a thorough analysis of Heluna Health's existing brand identity, tone, and visual guidelines to ensure consistency in the Impact Report.
    • Developed a creative brief outlining the desired look and feel, messaging, and target audience for the report.
    • Collaborated closely with the design firm to align their creative concepts with Heluna Health's vision.
  3. Content Creation and Collation:

    • Worked with Heluna Health's internal teams to gather and curate relevant data, success stories, and program highlights for inclusion in the report.
    • Developed a content calendar and timeline to ensure timely delivery of required materials.
    • Reviewed and edited copy for clarity, accuracy, and consistency, ensuring it adhered to the brand guidelines.
  4. Video and Photography Production:

    • Collaborated with the design firm and identified key visuals that would enhance the report's impact.
    • Directed and supervised the video and photography shoots, ensuring they captured the essence of Heluna Health's work and the communities they serve.
    • Reviewed and provided feedback on drafts of the video and photography to align with the desired narrative and messaging.
  5. Design and Layout:

    • Worked closely with the design firm to translate the creative direction into visually appealing layouts for the Impact Report.
    • Oversaw the selection of typography, color schemes, and graphical elements that complemented Heluna Health's brand.
    • Conducted regular design reviews to ensure the report's visual consistency and alignment with Heluna Health's guidelines.
  6. Report Launch:

    • Collaborated with the design firm to finalize the print and digital versions of the Impact Report.
    • Coordinated the distribution of the report through various channels, including the Heluna Health website and social media platforms.
    • Monitored feedback and engagement from stakeholders and the target audience to assess the report's impact and identify areas for improvement.

Results: The Heluna Health Impact Report successfully showcased the organization's accomplishments and highlighted the positive impact it had on communities. The report received positive feedback from stakeholders, funders, and the general public. Key outcomes and results were effectively communicated through compelling video narratives, impactful photography, and engaging copy. The collaborative effort between the project team, including the design firm, ensured the delivery of a visually appealing and informative report that aligned with Heluna Health's brand identity.

Overall, the Heluna Health Impact Report served as a valuable tool for Heluna Health to demonstrate achievements, strengthen stakeholder relationships, and attract further support for our mission of improving community health and well-being.