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Health Campaigns at Sea Mar CHC to increase HEDIS measurements

Case Study: Health Campaigns at Sea Mar CHC to Increase HEDIS Measurements

Introduction

Sea Mar Community Health Centers (CHC) is a prominent healthcare organization dedicated to providing accessible and quality healthcare services to underserved communities. As part of my role at Sea Mar CHC, I spearheaded a transformative Health Campaigns Initiative aimed at enhancing the effectiveness of health promotion messages and increasing HEDIS (Healthcare Effectiveness Data and Information Set) measurements. This case study showcases the strategies and outcomes of the initiative, highlighting its significance and impact on improving access and utilization of Sea Mar's services.

Website: https://www.seamar.org/

Objective
The primary objective of the Health Campaigns Initiative was to streamline health promotion messages across Sea Mar's communication outlets, ensuring the utilization of effective approaches for promoting the organization's services. To guide the campaign, we utilized HEDIS measures as a benchmark, focusing on improving access to healthcare and encouraging its utilization among the target audience.

Approach

To achieve the set goals, we adopted a health communications curation model, employing a three-step approach: collect, craft, and connect. This approach enabled us to identify and curate targeted, relevant, and engaging content that had the potential to enhance people's knowledge of health issues and empower them to make healthy changes. By strategically aligning our messaging with HEDIS measures, we aimed to drive measurable improvements in healthcare outcomes.

Implementation

One of the key components of the Health Campaigns Initiative was the April Child Wellness and Immunization Toolkit. This toolkit encompassed various communication channels, and I focused on leveraging radio as a powerful medium for reaching our target audience effectively. I collaborated with staff, doctors, and specialists from Sea Mar to develop and record Public Service Announcements (PSAs), short radio novelas, and friendly-to-hear messages. By scripting the PSAs and coordinating their production, I ensured that the content aligned with our campaign objectives and resonated with the listeners.

Specific initiatives included


1) Child Milestones PSA

This PSA aimed to raise awareness about important developmental milestones in children's lives. By highlighting the significance of monitoring and addressing these milestones, we aimed to encourage parents and caregivers to seek timely healthcare services from Sea Mar. 

Listen to PSA here 

2) Immunizations PSA
This PSA focused on the importance of childhood immunizations in preventing the spread of diseases and protecting the health of children. We aimed to address common misconceptions surrounding immunizations and promote the utilization of Sea Mar's immunization services.
Liste to PSA here

Results
To maximize our reach and impact, we collaborated with El Rey 1360AM, a popular radio station in the Seattle area, to launch "La Hora de Salud" (The Health Hour) in May 2016. This dedicated radio program aired from Monday to Friday, 9:00-10:00 AM, enabling us to engage with the community and promote health and wellness. By leveraging this platform, we successfully increased awareness of Sea Mar's services and facilitated access to healthcare resources.

Through targeted messaging and focused efforts, we successfully increased vaccination rates by an impressive 15%. This achievement reflects the effectiveness of our health campaigns in educating and motivating the community to prioritize immunizations for themselves and their children. By emphasizing the importance of vaccinations in preventing the spread of diseases, we made a tangible impact on public health.

Conclusion
The Health Campaigns Initiative at Sea Mar CHC exemplified a data-driven and results-oriented approach to improving health promotion efforts. By aligning our messaging with HEDIS measures and utilizing strategic communication channels such as radio, we were able to effectively engage our target audience and enhance their knowledge of health issues. This case study highlights the successful implementation of the three-step approach (collect–craft–connect) and showcases the measurable impact of our initiatives, ultimately increasing HEDIS measurements and promoting better access and utilization of Sea Mar's healthcare services.